Museum fur Gestaltung – “The Magic of Things” – Magie Der Dinge

Museum der Gestaltung Exhibition the magic of things

“The Magic of Things” explores a by-and-large obsolete advertising strategy in the area of the product poster: banal, everyday objects – butter, a sewing machine or shoes – are presented as desirable objects that entice us to buy them. Free from any further context, in the poster they acquire a sensual presence and magic aura. The product poster had its heyday in Switzerland in the 1940s with designers such as Niklaus Stoecklin, Peter Birkhäuser or Otto Baumberger. But soon the isolated focus on the product was no longer enough – the feelings associated with the objects grew increasingly important in advertising. Today the magical depiction of things is experiencing a kind of renaissance: the culture poster presents familiar objects detached from their context and reveals their special aesthetic. In addition to the posters the exhibition presents photographs and advertising films from the epoch of the product poster. They reveal different approaches to advertising products, some of them parallel and some very different.

The exhibition runs Tuesday – Sunday from 10am – 5pm, Wednesdays till 8pm at the Museum fuer Gestaltung until the 6th January. On Sunday 23rd December at 11am there will be a guided tour by the artist Gabriela Disler of this exhibition in German.

Museum fur Gestaltung, Magie der Dinge

Mercedes Benz Fashion Days Zurich: Lauren Hutton, MGSM, Marco de Vincenzo, Mila Schön, Angelos Bratis, Laurel and Pegasus


Mercedes Benz Fashion Shows, Schiffbau, Zurich

Last night’s fashion show for the “Mercedes Benz Fashion Days took place at Schiffbau in Zurich. It  featured designs from MSGM di Massimo Giorgetti, Marco de Vincenzo, Mila Schön, Angelos Bratis as well as Laurel.

Mercedes Benz Fashion Show 2012 Zurich

Mercedes Benz Fashion Show Zurich

Mercedes Benz Fashion Show Zurich

Mercedes Benz Fashion Show Zurich

Lauren Hutton, the American model and actress was present as one of the VIPs in the audience and was interviewed during the show looking fabulous and radiant, telling everyone that her looks were down to the “good men” in her life!

Lauren Hutton, Mercedes Benz Fashion Days, © NewinZurich.com

Elisabeth Schwaiger, who has been Head of Design for Laurel since 1995, was also present acknowledging the rapturous applause for the beautiful designs she was showing – simple, elegant and beautifully crafted.

Elisabeth Schwaiger, Head of Design for Laurel, Mercedes benz Fashion Days 2012, Zurich

Dress by Laurel, Laurel, Mercedes benz Fashion Days 2012, Schiffbau

Elizabeth Schwaiger also posed with the 16 year old British soul singer and TV presenter Dionne Bromfield.

Dionne Bromfield and Elisabeth Schwaiger at MB Fashion Days Zurich

MSGM di Massimo Giorgetti was first to show his designs, followed by Marco de Vincenzo and then Angelos Bratis who said that his inspiration amongst other things came from the Indie music he listened to.  Mila Schön siad that her designs emphaised the femininity of women and featured many flowing designs with eye catching pattern and pretty colours.

Musical entertainment was provided by the Swiss band Pegasus from Biel who performed three of their numbers to an enthusiastic audience.  A great band, they sang in English and seemed a very friendly bunch as they mingled with the crowd at the after the show.

Pegasus, Mercedes Benz Fashion Days 2012, Schiffbau, NewInZurich

Here is a slideshow with some of the highlights.

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The Mercedes Benz Fashion Days runs for three more days at Schiffbau in Zurich – for more information click here.

Blickfang Zurich 2012 – 23rd, 24th and 25th November

Blickfang Zurich 2012

Something to put in your diary! Blickfang is the International design exhibition for fashion, interiors and jewellery and the good news is that it is coming to the Kongresshaus in Zurich on the 23rd – 25th November.  If you have never visited it before, then now is your opportunity! There is plenty of innovation, inspiration and plenty of things to look at and buy.  There is even day care provided for children from 12 noon and 6pm – so the kids can come too!

Entrance Fees:

Day ticket             CHF 23.–

Students with ID   CHF 17.–

Opening Hours:

FR I 23. November 12.00 till 10pm
SA I 24. November 11.00 till 9pm
SO I 25. November 11.00 bis 7pm

Blickgang is all about trends and inspiration – an interaction between Art, Fashion and Music. Instead of a traditional fashion show, Blickfang is organising the “ABSOLUT Blickfang Fashion Performance” with Yannick Aellen staging the latest fashion looks on the catwalk three times a day as follows:

FR I 3 I 6 I 8.30pm

SA I 2 I 5 I 8pm

SO I 1 I 3 I 5pm

For more information click here