Social Media Marketing in Zurich – Ashley Ringger of Set Sails Media

Some of you missed the recent article we wrote about Ashley Ringger of Set Sails Media, so as it is the beginning of the New Year and some of you have expressed an interest in wanting to learn more about Social Media for your job or for your business,  why not read what Ashley Ringger of Set Sails Media has to say about her business which focuses on social media, content management and marketing. Why not get in touch with Ashley too for your FREE consultation. This article is also filed on the website under “Guest Blogs”.

Ashley Ringger, Set Sails Media, www.NewInZurich.com

NewInZurich: How new are you and Set Sails Media to Zurich?

Ashley Ringger: I’ve lived in Switzerland for three years and in Zurich for about two of those years. So I am still relatively new to Zurich. Living in Switzerland has been a bit of a transition as I come from California, but I’ve had some really great experiences in that short amount of time. Some of which I would have never had back home. One of them being starting my own business. Set Sails Media is still very new to Zurich – less than a year old in fact.

NiZ: Where did the inspiration for Set Sails Media come from?

Ashley: When I came to Zurich I started networking with other professionals in the area and realized there was a recurring question of “What is social media marketing and how can it help my brand?”. I’ve worked in general and social media marketing for several years and have studied human behavior and felt that I might be able to answer this question and offer my knowledge as a service to others. Social media marketing is often called “the modern day word of mouth” and I felt that business owners should have the chance to utilize all that Facebook, Twitter and the like offer.

NiZ: Why did you choose the name “Set Sails” for your business?

Ashley: There are a few reasons for the name. When a new business is starting out, they need to fill the sails of their metaphorical business ship to move forward. I want to help businesses set their sails in the direction of success. “Sails” is also synonymous with “sales” which is also really important for a business. And I also have a personal connection to the ocean having grown up close to it.

NiZ: Who could benefit the most from your services?

Ashley: I target my services to small businesses and those who are their brand – artists, therapists, tour guides. I would say that anyone who has a service or product they want to market, I could help them lay the groundwork. Even those who has started their marketing and just need a clearer direction, I can help them “reset their sails” so to speak.

NiZ: What are your services?

Ashley: Social media marketing management is my main focus, but I also do brainstorming and strategy development, content writing for blogs and newsletters, public relations and training. If there is something I can’t do, I usually know someone I can refer my clients to.

NiZ: What do businesses struggle with the most in regards to social media?

Ashley: One common barrier to successful social media is time. A business owner has so many things to worry about that finding the time to write content, post it and follow-up with fans can be overwhelming. Many of my clients rely on me to source information, post it in the “personality” of their business and monitor to see how fans react. And it doesn’t stop there. Social media is indeed social! You have to develop relationships with others online just like you would in person. This means being consistent and relevant to what’s going on in your industry

To get in touch with Ashley for your FREE consultation, visit Set Sails Media’s website or email her: ashley@setsailsmedia.com

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New Year, New Company Image? Ann Söderblom of Söderblom Design can help…

Have you ever needed someone with graphic design expertise and business consulting experience here in Zurich?  Ann Söderblom is our featured Guest Blog for December and she might be just the person you’ve been looking for.  As well as setting up a new business this year concentrating on graphic design and business consulting, Söderblom Design, this very motivated and focused multi-lingual Swede is full of “can do” attitude and is enthusiastic to help your business. Perhaps the New Year is the time to think about it?

 Click here to go to our Guest Blogs page to learn more about Ann and her business.

Ann Soderblom

Powerhouse Networking Event for Women

The Powerhouse is a networking group for women and they are celebrating their 1st Anniversary. They are holding a celebratory event on 27th November at the Hub in the Viadukt,  entitled “The Rise of the Female Entrepreneur.

Powerhouse Women's Network Zurich

Join an inspiring evening and discussion as three female entrepreneurs based in Zurich, Jill Prewett, Angela Weinberger and Alix Abele share their stories of finding independent paths in their careers, mastering the challenges, joys and set-backs of starting their own businesses – in general and in a new culture – from getting the first loan to getting the first client. RSVP to hello@powerhousecollective and bring your collegues and friends.

Guided Tour of Zürich-West & Expat Career Fair in Lausanne

Today 11th September there will be a guided tour of the developing and up and coming area around West Zürich. The tour is conducted in German by employees of Stadt Zurich and is free of charge and starts at 5.30pm – 7.30pm.

Neubauten in Zürich-West

The former industrial area that surrounds Zürich-West and the Escher-Wyss-Platz and Hardturm neighbourhood is changing faster than any other area of Zürich as new buildings sprout up and fesh new open spaces are created.

Meeting Point: Technopark Zürich, Technoparkstrasse 1, 8005 Zürich

If you are interested in seeing a video (in German) from Stadt Zurich showing an overview of Zurich West please click here.

Photo: courtesy of Stadt Zurich

Also don’t forget the Expat Career Fair in Lausanne is taking place today from 10am – 3pm. Click here for details from our previous post.

Expat Career Fair in Lausanne 11th September

On September 11th from 10.00 am – 3.00 pm : International Career Fair in Lausanne Internationally talented people seeking employment and / or career development  Free entrance for visitors

Compulsory registration here International Link, created by the CVCI and the DEV, is a non-profit organization that seeks to facilitate the integration of foreign businesses and expats into the local environment.

The International Career Fair aims to allow highly qualified local and international professionals  to meet employers and learn more about the job market. This fair also aims to inform the international community about career development and transition. Schools and Universities will also provide visitors a wide range of information regarding their program.

For further information click here.

  • Job seekers: Are you English-speaking, highly-qualified and looking for exciting new opportunities?
  • Employers: Would you like to attract and retain the best talent?
  • Schools: Do you want to build avareness about your program and inform about career openings? For more information click here.